Analytics

How Are AI and Robotics Redefining Productivity? Businesses must learn how tools like AI and automation fit into their processes

(Outlet: Harvard Business Review) Stefano Puntoni, AI at Wharton faculty co-director, discusses the transformative potential of generative AI in marketing,

Wharton experts examine how business leaders are implementing AI in their organizations. Wharton professor Bob Meyer and Wacai co-founder and

AI at Wharton Updates How to Capitalize on Generative AI (Outlet: Harvard Business Review) Daniel Rock, assistant professor of operations,

June 27, 2023 Hollywood writers are on strike. Among their demands is that AI should not used to write or rewrite literary

Wharton AI & Analytics for Business Updates Kartik Hosanagar Answers Why Generative AI Matters June 21, 2023 Wharton AI &

May 30, 2023 AIAB faculty co-director Raghu Iyengar co-authored the e-book, Resilient Marketing, What’s Next in Growth along with Dave

Wharton AI & Analytics for Business (AIAB) and Analytics at Wharton (AAW) were thrilled to host the Marketing Science Institute’s

June 6, 2023 Wharton AI & Analytics for Business (AIAB) is pleased to announce it’s newest Corporate Partner, Intercorp.  Intercorp

As the director of marketing and communications for Analytics at Wharton (AAW), my role is to stay up-to-date with the